Louisville extends deal with adidas
LOUISVILLE, Ky. (AP) – Louisville has extended its longtime partnership with sportswear maker adidas, which will continue outfitting its 23 athletic programs and include additional uniforms for the Cardinals’ football team.
The five-year contract worth a projected $39 million through 2018-19 places Louisville among the top five nationally in apparel rights among all brands. It includes investments by adidas in advertising campaigns, spirit squads and a sports administration internship program.
Athletic director Tom Jurich said in a release that he was “thrilled that we will continue through this significantly expanded agreement as we move into a new era in the Atlantic Coast Conference.”
Starting next year, Louisville football will have five uniforms that provide dozens of combinations including helmets. The Cardinals’ basketball programs will continue with several uniforms along with special postseason clothing.
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