Olympic Games broadcast rights awarded to NBC through 2032
The International Olympic Committee announced on Thursday that they have awarded NBCUniversal the broadcast rights in the USA for the Olympics Games through to 2032.
This means that NBCU has acquired the broadcast rights across all media platforms, including free-to-air and subscription television, internet and mobile. The agreement from 2021 to 2032 is valued at $7.65 billion, plus an additional $100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.
The agreement is considered a major contribution to the long-term financial stability of the entire Olympic Movement.
“This agreement is excellent news for the entire Olympic Movement as it helps to ensure its financial security in the long term, in particular future host cities of the Olympic Games, the athletes of the 204 National Olympic Committees and the International Sports Federation,” said IOC President Thomas Bach. “The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through 2032.”
“This is one of the most important days in the history of NBCUniversal. The Olympics are part of the fabric of our company, and we couldn’t be more excited that today’s announcement guarantees that this massively popular and profitable programming will continue to air every two years on the broadcast, cable, digital and mobile platforms of NBCU for the next two decades,” said Steve Burke, CEO of NBCUniversal.
NBCU, which in 2011 had acquired the right to broadcast the Olympic Games until 2020 (including the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016, the XXIII Olympic Winter Games (2018) in PyeongChang, and the Games of the XXXII Olympiad (2020) in Tokyo), will now broadcast every Olympic Games through to 2032, the host cities of which are yet to be elected. In addition, NBCU also has acquired the broadcast rights for every edition of the Youth Olympic Games through to 2032.
By 2032, NBCU will have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964. This unprecedented long-term agreement demonstrates the confidence the IOC has in NBCU’s expertise and the excellent broadcast coverage it has delivered over many years.