Study: Black Friday shoppers planning to stay home
It’s an annual tradition – Black Friday shopping. But a new study from Bankrate.com found just 28 percent of you plan to brave the crowds and hit the stores for the post-Thanksgiving frenzy.
And only one in four say they will log on Cyber Monday.
Bankrate’s Jeanine Skowronski says it’s a change that’s being driven by the stores.
“Retailers have started Black Friday deals already. Cyber Monday deals since November 1 and those deals and discounts are going to continue all the way pretty much through Christmas. Consumers are aware of that,” Skowronski says.
There is one group planning to brave those crowds: Millenials. The study found those ages 18-33 will most likely shop in stores on Black Friday rather than online.