What the Tech: Price matching and gift cards

With Black Friday this week, you may already be thinking about finding the best deals. But some shopper made their own great bargains, and it didn’t sit well with Wal-Mart.

Earlier this month, Wal-Mart announced a new price matching policy. The new policy said it would even match the price of Amazon. All you have to do is scan the item you want with the Amazon app, and a cashier and store manager will lower the Wal-Mart price.

It didn’t take long before someone abused the policy.

An ad on Amazon offered a Sony Playstation 4 for just $90, regularly  $400. Some quick shoppers managed to get a Wal-Mart manager to approve the price match.

The way it’s been done is someone goes on Amazon and sets up a bogus store and offers the consoles at a reduced price. Then, shoppers take that ad and get the lower price at Wal-Mart.

Wal-Mart acted quickly, tweaking its policy to only match prices from certified sellers. No word on how much this cost the retail giant or how offended it happened.


Everybody gets gift cards they’ll never use. Now there’s a place online where you can buy and sell gift cards.

Raise.com sells gift cards at reduced price. Most discounts are about 5-7%.

A new Raise app also puts the card on your phone so you just have to scan it at the store. The Raise app works on iPhones.

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