Colombia’s new cash crop: Valentine’s flowers

(NBC News) Nearly three-quarters of flowers sold in the U.S. for Valentine’s Day come from Colombia.

In the early 1990s, the U.S. government incentivized farmers in Colombia to grow flowers as a way to discourage drug productionand it worked.

Today, vast greenhouses, packing warehouses, and industrial fridges are working overtime to ensure rosesthe country’s most important flower exportwill ship in time.


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