Controversial anti-smoking ads set to run Monday
PADUCAH, Ky. - Sue Morehead sat down to enjoy lunch Thursday at Lone Oak Little Castle and almost immediately, she lit a cigarette.
"I've tried to quit," she said, adding, "I have quit."
Morehead says she is looking to once again quit. New ads, out by the Centers For Disease Control, will target people like her.
To see one of the ads, click here.
The ads showcase a woman speaking with an artificial voice box, a 40-year-old amputee, and a terminally ill man who will not see his grandchildren grow up.
The ads hit the air Monday. They are funded by the Affordable Care Act's Prevention and Public Health Fund. The CDC says the campaign works, because they have tried it once before.
Compared with the same 12 week period in 2011, overall call volume to 1-800-quit-now more than doubled during the initial campaign. Visits to the campaign's website, the CDC says increased more than five times.
Morehead, after viewing the ads, said they were not enough to get her to quit.
"That doesn't motivate me at all," she said.
Another smoker, Michael Lynn says the ads don't belong on television, "Little kids don't need to see that stuff."
While at a Noble Park playground, mother Jeannie Noth agreed to look at the ads with her 8-year-old daughter, Marre.
"I think it's really scary," the little girl admitted of watching the ads.
Noth says her daughter got the message and she did not mind a bit, "Why not have a strong message? What's the problem? Kids will have nightmares about what will happen to them if they smoke and that's not a bad thing."
After just two minutes Marre admitted, "I just want to never smoke."
Sue Morehead says the same thing. She says the ads won't change her habit but at age 70 she is not sure what will, "I honestly don't know."
The ads will begin running Monday for at least 12 weeks on television and radio. They will also appear on billboards and in magazines and newspapers