MCCRACKEN COUNTY, Ky.--Some business owners say the rise in temperatures have led to a rise in profits, others are seeing the reverse effect.
The owner of a local outdoor fruit market said he is feeling the heat, some customers are just not willing or able to shop in these conditions. Those who are buying, are skipping the vegetables and picking lighter foods you don't have to cook, like fruit.
The opposite is happening at another store across town.

No matter how good this year's fruits and veggies are, there's something working against the third generation family farm market, known as Bennett's.

"We have the fans going but even then its scorching out here," owner Matthew Bennett said.

In some cases, heat means sweet; the riper the fruit, the better the taste.

"You're getting a lot sweeter peaches with the heat but they don't last as long," Bennett said.

Fruit that can't handle the heat is either thrown away or clearanced, but some customers can't handle the heat either, and Matthew Bennett said he understands.

Across town, at Yesterday's Burgers and Cream, Brittnie Labelle said business is great, because ice cream sales are up.

"We've sold a lot of custard, a lot," Labelle said.

At Bennett's heat won't stop some of the most loyal customers like Pam Craggs.

"I come here all the time," Craggs said.

Meanwhile Bennett can only stick it out, and wait for a cooler day.

Bennett said overall business is not that bad.  He told Local 6 the increase in fruit sales, offset the decrease in vegetable sales.
In addition to ice cream Labelle said lots of her customers are asking for only one thing; water.