Behind the Fifty Shades of Grey website and wine label - WPSD Local 6: Your news, weather, and sports authority

Behind the Fifty Shades of Grey website and wine label

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Mascoutah, IL -  It is a hot and steamy topic - Fifty Shades of Grey.

The movie has not even been released yet, but Fifty Shades of Grey is expected to be one big movie event. The Fifty Shades of Grey Facebook Fan page has more than eight million likes.  The film directed by Sam Taylor-Johnson is hitting theaters on Valentine's Day and tickets are selling fast.

The Hollywood Reporter expects the movie to bring in more than 60 million dollars its opening weekend.  The trailer, that was released about six months ago, has been viewed more than 50-million times on YouTube.

It turns out, our Mychaela Bruner has a personal connection, her father.

Michael Bruner, is part owner of a company called, Wines That Rock along with Founder Ron Roy, Product Evangelist Howard Jackowitz and RZO Interactive.  Wines That Rock pairs iconic bands with wines such as Grateful Dead, The Rolling Stones, Pink Floyd, The Police and The Woodstock Festival.

In September, Wines That Rock partnered with Mendocino Wine Company and E.L. James, author of Fifty Shades of Grey, to create a wine.

Mychaela brings us a behind-the-scenes look at what goes into just a fraction of creating the Fifty Shades of Grey wine labels and website.

A wine bottle so sophisticated and sleek, but yet simple can take hundreds of hours of work.  Creative Director Mike Bruner said it took a joint effort to bring these ideas to life.

"There are hundreds of different wine labels and when someone walks through the store, the idea is to get them to walk over and pick up the bottle," said Bruner.

Fifty Shades of Grey's two wines are Red Satin and White Silk.

"I favor red, but a couple of wine experts told me that the white is superior," said Bruner.

Both wines were inspired by the hit books and personally blended by world famous author, E.L. James.

"She went to the vineyard, tested the wine, she was engaged in the whole process," said Bruner.

Before you judge the movie by the label - "Your mom read the book so I figure if your mom reads it, it's okay. I'm not sure if you read it or not (speaking to his daughter, Mychaela), but I hope you didn't," said Bruner.

The red and white flavors are meant to reflect the naughty and the nice nature of the books.

For more information about Wines That Rock, click here.

For more information about Fifty Shades of Grey wine, click here.
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