She Thrives: Brandice Daniel
(NBC News) Last September’s New York Fashion Week was monumental for Brandice Daniel, the founder of Harlem’s Fashion Row. The platform — launched in 2007 to give voice to multicultural designers — celebrated NBA superstar LeBron James and Nike’s new signature LeBron 16 sneaker, which invoked the strength of African-American women.
To bring the shoe to life, Nike tapped Daniel who then enlisted three black female designers — Kimberly Goldson, Felisha Noel and Undra Celeste Duncan.
The result was an all-white shoe with gold accents. The sneaker reportedly sold out in five minutes.
The project was a game-changing example of authentic collaboration in fashion.
“The partnership for the designers was so incredible because it shows other brands the power of African-American women,” Daniel told NBCBLK. “It shows why brands need to pay more attention to this market and what can happen when you build something catering, respecting and honoring that market.”
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